*click*snick-snick*BANG!

If the RIAA were a person, would they be able to aim a gun accurately enough to shoot off their own toes?

From this Billboard article discussing the viral marketing surrounding NIN's new release 'Year Zero',

According to one post, a male fan, allegedly by happenstance, found a USB drive in a bathroom stall during a NIN concert at the Coliseum in Lisbon, Portugal. This flash drive (yes, Reznor's idea) contained an MP3 of album track "My Violent Heart. Additional USB drives were purportedly found in Barcelona and Manchester, England. they included MP3s of album tracks "Me, I'm Not" and "In This Twilight," respectively.

Excited fans then began swapping and sharing these music files online. Another Web posting alleged that all this activity resulted in entertainment blog Idolator and other sites receiving e-mail from the Recording Industry Association of America, demanding that they remove the MP3s from their sites. An RIAA representative confirms this, a move that boggles the minds of many. "These f*cking idiots are going after a campaign that the label signed off on," the source says.